2023 State of Play Report
Data-driven personalization: The future of streaming content
To counteract the rise of overwhelming media choice, personalized viewing experiences present an enduring solution.
Behind the rise of ad-supported streaming
Audiences are so overwhelmed by content options, many give up on watching altogether.
This could be fueling growing interest in linear-style FAST channels.
1 Gracenote Global Video Data; 1.6 million unique titles available February 2020; 2.7 million available in June 2023.
Building better content experiences
This report breaks down how to enhance channel programming, tailor recommendations and customize user experiences across FAST channels and beyond.
Discover how metadata can crack open personalized FAST viewing experiences.
Unsilo content discovery
Evolve your distribution strategy to work beyond individual channel levels.
Sharpen ad targeting
Learn how content-level metadata can enhance overall ad targeting for streaming.