TOTAL AD RATINGS
Minimize ad waste and grow ad revenue for cross-platform advertising campaigns with Total Ad Ratings.
Nielsen Compass
Compare marketing performance results in the context of the broader market with agile,
aggregated outcomes measurement delivered at scale globally.
Campaign Lift
Understand the incremental impact of a campaign, optimize future media plans, and prove value with independent measurement to validate success.
MARKETING MIX MODELING | Nielsen
Assess the impact of your investments across channels, and optimize strategic marketing tactics and spend
accordingly to unlock opportunities for growth.
Nielsen Attribution
Measure the effectiveness of marketing at granular levels and make real-time optimizations with Nielsen’s always-on attribution solution.
Total Media Resonance | Nielsen
Total Media Resonance (TMR) is a cross-media resonance solution to quantify the impact of campaigns on brand health KPIs.
Branded Content Effectiveness | Nielsen
Compare and evaluate the impact of brand integrations across all types of content, audiences and platforms.