Solutions

TOTAL AD RATINGS

Minimize ad waste and grow ad revenue for cross-platform advertising campaigns with Total Ad Ratings.

Nielsen Compass

Compare marketing performance results in the context of the broader market with agile, aggregated outcomes measurement delivered at scale globally.

Campaign Lift

Understand the incremental impact of a campaign, optimize future media plans, and prove value with independent measurement to validate success.

MARKETING MIX MODELING | Nielsen

Assess the impact of your investments across channels, and optimize strategic marketing tactics and spend accordingly to unlock opportunities for growth.

Nielsen Attribution

Measure the effectiveness of marketing at granular levels and make real-time optimizations with Nielsen’s always-on attribution solution.

Total Media Resonance | Nielsen

Total Media Resonance (TMR) is a cross-media resonance solution to quantify the impact of campaigns on brand health KPIs.