Solutions

Minimize ad waste and grow ad revenue for cross-platform advertising campaigns with Total Ad Ratings.

Compare marketing performance results in the context of the broader market with agile, aggregated outcomes measurement delivered at scale globally.

Understand the incremental impact of a campaign, optimize future media plans, and prove value with independent measurement to validate success.

Assess the impact of your investments across channels, and optimize strategic marketing tactics and spend accordingly to unlock opportunities for growth.

Measure the effectiveness of marketing at granular levels and make real-time optimizations with Nielsen’s always-on attribution solution.

Total Media Resonance (TMR) is a cross-media resonance solution to quantify the impact of campaigns on brand health KPIs.

Compare and evaluate the impact of brand integrations across all types of content, audiences and platforms.