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South Carolina, April 9, 2024 —The CMV insights, which take a deep dive into the social concerns among different Australian female demographics, highlighted domestic violence and mental health as the most pressing social issues concerning the nation’s women – ranking higher than other significant concerns, like education, health, and economic growth.
Analysis of the research also showed a strong link between lifestyle, community engagement, and the level of concern Australian women have about domestic violence.
According to the data, women who name domestic violence as their biggest social concern were 17% less likely to have taken part in sport over the last 12 months, and 22% less likely to have socialised over a drink, or visited a bar or club in the last month.
Additionally they skewed heavily towards more solitary activities, like reading and cooking, as opposed to community or group activities.
Nielsen Pacific MD, Monique Perry said: “Our latest findings highlight a significant concern among Australian women regarding domestic violence and mental health.
This valuable data underscores the importance of community engagement and support networks in addressing the challenges faced by women concerned with these issues and strongly suggests that regular ties to community groups, sports teams, and other social activities can provide a vital support network for women during challenging times.”
Nielsen Consumer & Media View Pacific Lead, Sonia Marine added: “These Nielsen CMV insights demonstrate the importance of understanding communities and groups so policymakers and organisations can create better support systems and develop inclusive programs that address the concerns of at-risk groups. The data highlights that engaging in community activities and building supportive networks can have a significant positive impact on women in need.”
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Nielsen Consumer & Media View, with its extensive breadth and depth of data, lets you access consumer research that is vital to achieving strong business and marketing goals.
Nielsen Consumer & Media View is an essential tool for understanding the constantly evolving consumer landscape. With rich demographic and lifestyle data, and information on purchasing behaviours and intentions alongside extensive media habit reporting, Consumer & Media View helps you shape successful brand, advertising and marketing strategies.
Consumer & Media View provides an invaluable resource for identifying priority audiences to inform the planning, buying, or selling of advertising media, to inform business and consumer strategies, and to build a comprehensive market/category landscape view.
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Nielsen shapes the world’s media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviours across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences – now and into the future. Nielsen operates around the world in more than 55 countries.
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Dan Chapman
Assoc Director, Communications, Nielsen APAC
dan.chapman@nielsen.com
+61 404 088 462
